Wellington Digital Marketing Agency for Backlinks – What Makes A Good Backlink?

Getting a website to rank higher in Google is known as search engine optimisation. It’s not an easy task as there are many factors that determine how a site will rank in the search engines. One of the biggest factors is called backlinks. This is when another website links to your site. That might sound complex but we see it and use it all the time, the coloured words that we click to take us to another site.  These links are votes of popularity if you like.

 

In simple terms, the more links, or votes, the higher a site will rank. That’s the simple theory but in truth it is far more complicated than that. Here a Wellington digital marketing agency discusses some aspects of backlinks to your website.

 

The obvious question is that given backlinks are key in getting a site higher int eh search engines, what factors make a good backlink?

 

• A Good Backlink From Sites Already High In Google

It makes sense that if a website is itself ranked at the top of Google then any link from that is likely to be a good backlink. In short, that is true. For example, a link from the NZ Herald is more likely to have influence than a link from a car repair shop.

 

It is better to have a single link from a top-ranked site than lots of links from unknown websites. Quality is key.

• How To Link

The link words are known as “anchor text”. In the past you could link to your website using the phrase you wanted to be searched for such as “Wellington digital marketing”. If you got a lot of links like that then your site would rank higher. But Google decided that this was spam and too easy to manipulate so now if you have too many of the same link, you need to dilute that with other linking text.

 

The best way to do that is to have links with comparable meaning, like, “digital marketing agency in Wellington,” or “Wellington online marketing service”

 

Two other strong anchor texts are the domain of your website, and your company name.

 

• Relevance Is Key To A Good Backlink

You could get lots of links from all sorts of websites but if the website is relevant to your topic, that is much more powerful. For example, if you want to rank a car repair website, then a link from a car-related website, say “new tyres”, is clearly relevant.

 

Similarly, you could get links from a local website such as a neighbourhood website.

 

Compare those two ideas with links from a website about dogs, or fishing. They are not relevant to what you are promoting. Anything that is relevant is going to have a bigger impact on ranking your website.

 

• Be Linked To Busy Sites

If a site has not been added to for four years, do you think that Google is going to take it seriously? It’s like looking at last month’s newspapers. Make sure your links are on sites that are active and kept up-to-date.

 

There is also a technical reason for being on active sites, besides being see where there is new activity.

 

Google visits busy sites but ones that are inactive fall of the Google radar. So if you do post on an inactive site, the chances are that Google won’t even bother visiting that site anyway so your link is wasted.

 

Good Backlinks

Getting a site higher in Google is key because more people will see it in their searches. Getting there needs back-links from websites that are already ranked highly themselves. You also need to use the right anchor text to link, a range of variations of the linking text, be on websites that have relevance to your site, and be on a website where there is recent activity.

 

If you need help from a Wellington digital marketing agency to getting a site higher in Google but please contact giginternetmarketing.co.nz.